About

OOOPStudio emerged in 2010 from the shared vision of Alessandro Grisendi and Marco Noviello, artists who explore the boundary between natural and digital realms. Their research moves within a space where reality is deconstructed and recomposed through the language of video, generating unprecedented forms that transcend mere representation.

In their work, natural events and human experiences are transfigured while preserving their primordial essence. Through the possibilities offered by technology, they create visual narratives that reveal hidden connections with the reality surrounding us. Nature emerges as a constant presence in their works: not as a symbol or metaphor, but as a pure entity, devoid of rhetoric. It stands as a silent witness to our time, a presence that both watches over and succumbs to human action, revealing itself as both fragile and powerful.

Their creations celebrate and reinterpret natural elements, placing them in dialogue with contemporaneity, technology, and the urban landscape. This approach doesn’t embrace preconceived ideologies but delves deep into human experience, using the digital medium as a privileged expressive tool – flexible in giving shape to both narration and action, to creation as much as presentation.

In OOOPStudio’s creative process, art, technology, and human presence interweave in a network of vital connections. Each work becomes an immersive experience where spectators are not mere observers but integral parts of an evolving narrative. Their installations, video performances, and site-specific works have found space in prestigious contexts such as the Venice Biennale, Teatro alla Scala, and Dutch National Opera & Ballet in Amsterdam, where the duo has been able to express their artistic research through projects ranging from performing arts to video mapping.

Their artistic practice develops through constant dialogue with space and with other artists involved in the projects. Each creation stems from a deep exchange of visions and sensibilities, where video becomes a tool to explore new narrative and perceptual possibilities. In this process, technology is never an end in itself, but a means to give life to experiences that touch the deepest chords of contemporary sensibility.